In a typical mall you will always see retail shops opening and closing. When new shops open, they will spend time building out the store and retail space that will accommodate their new look.
We decided to create a mural that would promote the great awareness and expectation by advertising the outside walls to let potential customers know that they are opening up soon.
The mural that was installed did precisely what it was intended for. By the time they had open their store, they already had customers waiting in line to do business.